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Tuesday, May 11, 2010

Attraction Marketing: What, Why, And How You Need To Become Attractive

By now you've likely heard the term "attraction marketing" . But do you have a good description of what it is.

It was not entirely foreign to me, but prior to my education on what it really is to market this way, I was on the other side...

Companies have used attraction marketing for decades... maybe you've seen some of them?

Home Depot does this type of marketing... They have free seminars at their stores on things like decorating, painting, construction and so on for customers who want to do it themslves... they have books for purchase that teach how to frame, install plumbing, run electrical wire...

What's the point of all this? It creates customer loyalty. The next time a customer is considering a new project, they remember the free instruction, or open their Home Depot book to see what materials and tools they require for the job...

And who do they think of first for getting their supplies? Home Depot?

Exactly!

This is what attraction marketing does.

It places you as an expert in the field so that people think of you first when they are in need of a service or product.

Within the MLM industry, this is a powerful piece of leverage! Your leadership value is such that people who want to have a successful mlm biz to join look for you instead of anyone else. This puts already committed network marketers into your business.

They want to be there, and you don't have to close them to get them to join. It does not matter so much what company or product you have, because you are what they are buying for your value as a leader... they're attracted to you because you have great value.

They want - from you - your knowledge about how to do one thing...build a profitable networking business.

"Why", you might ask?

Numerous possible answers exist for this question, but we'll keep on task and only address a few of the big ones...

If you're selling and closing your opportunity on the reps that join your group, each and every month you will selling them again to keep them productive. You effectively become their MLM babysitter.

Not a great and productive organization in the making.

What about if your MLM biz has corporate issues and changes your comp plan such that your commissions drop... Or your products are out competed in the market... Or a better opportunity presents itself... Or for some reason your company decides you've done something worthy of canning you and taking all your hard earned commissions...

You want the protection of being name bradned as YOU...

Don't you think people that have worked with you in the past are likely to move with you to a new opportunity?

Way more likely! It's like an insurance policy on your business!

So... How does one go about engaging in attraction marketing?

Simply follow two things...

Learn to lead. And yearn to READ!

You need knowledge about network marketing! Read books written by successful people who have what you want (millionaire authors are a great resource), marketing geniuses, MLM masterminds... get mp3 reordings and listen to them in the car while you're driving... interview successful people, start meeting people you want to copy...

When you have value, you can share that value with others. to gain a team of reps!

It's not a magical transformation that suddenly makes you attractive. That has to be earned through dedicated and focused work.

You have to devote time to personal growth. Get away from the television (except if you're watching an educational video!). Make a committment to daily education reading and becoming something more than you are right now.

When you have these leadership qualities, you have the ability to attract. That's "how".

"Why" is because you want toattract other qualified entrepreneurial types and network marketers who are already fully committed to working in this industry.

All because you have what others want - the "what"... knowledge and leadership.

This is the method of the top network marketers, and why they are the best.

Are you ready to get past being ugly?

Warren Smith

406 490-2556

Get Ahead In Life Marketing Group

MLMGrowthExplosion.com

It wasn't until I read the info at this link that I fully started to understand why I needed to engage in attraction marketing Insane Sponsoring

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