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Friday, May 28, 2010

How Secure Online Payments Can Affect Your Online Business

In today's world, where shopping online has become the norm, it is important to offer a secure payment system to your customers. As the incidences of identity theft continue to rise, more and more people are leery of using a site that doesn't offer a secure way of sending you their money. And with the economy on a slippery slope, you don't want to lose any customers.

What is it that online shoppers are looking for in terms of safe checkout? First and foremost they want your site to have an up-to-date security certificate that is identifiable by their browser. Most browsers are updated now with the command to check for the security of sites you visit. If your site raises a red flag with potential customer's browsers, you are losing potential business. Validate your site with a trusted source like VeriSign, GeoTrust or one of the other well known sources out there. Go the extra mile to let them know they're entering a safe shopping zone.

You also want to give your customers good choices for payment. Most sites these days are integrating Paypal into their payment options at customer checkout. Paypal has a good reputation for being secure and almost foolproof in most cases. You can put this option up and make your potential buyers happy.

For credit card customers you want to make sure you have the most up-to-date encryption software that will mask the input on their end and lessen the chances of fraud and identity theft. These take a heavy toll on businesses because of increased credit card fees, so you want to make sure you're offering the best for your clients.

You should also consider the kind of support you offer your clientele. Do you have a support center? Do you provide contact numbers or emails so they can verify your information? Listing a physical address can go a long way in helping your customers ensure they are dealing with a legitimate company. No one wants to deal with someone who isn't available, so make sure your presence is there on your site as an added plus for buyers to see.

This is a competitive world, and with that competition comes a need to be your very best. This is true in the outside world and is no less true on the Internet. There is an unwritten code of ethics that any honest merchant needs to follow. On the Internet, that involves security for your customer. Because there are many other people out there trying to attract the same customers to their sites, it is imperative you do whatever is necessary in order to bring in your share of the market.

Ensuring your customers have a pleasant and safe shopping experience can be accomplished easily in the cyber world. Keeping apprised of security updates and new forms of payments is easy as well. A happy customer is repeat business, so keeping online payments secure can have a lasting positive impact for your online business.

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